The Practical Guide to Sales & Marketing Management

by Gene Garofalo

This work offers anyone with sales and marketing responsibilities an understanding of how these departments operate, and how they can better achieve their sales goals. Case studies are featured, as... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0137758677
• ISBN13: 9780137758678
• Release Date: January 1998
• Publisher: Prentice Hall
• Length: 390 Pages
• Weight: 2.25 lbs.
• Dimensions: 1.3" x 7.3" x 9.4"

Customer Reviews

Excellent Primer

This is an excellent resource for someone looking to learn about the role of Sales and Marketing in a company. Good examples, and excellent organization. I didn't notice a good description about the author, though...