The PR Agency Handbook

by Luke Capizzo and Regina Luttrell

A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides students through the day-to-day operations of a professional PR agency and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world stories from the field as well as interviews with PR experts to help students bridge the gap between college and professional life. Throughout the book, students...

• Format: Paperback
• Language: English
• ISBN: 1506329055
• ISBN13: 9781506329055
• Release Date: May 2018
• Publisher: Sage Publications, Inc
• Length: 304 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.6" x 7.3" x 9.1"