The Power to Get in: Using the Circle of Leverage System to Get in Anyone's Door Faster, More Effectively & with Less Exp

by Michael A. Boylan

Book Overview

Explains how anyone with something to present, in the office or everyday life, can identify who needs to get the message or information and how to get past personnel, executive secretaries, or other... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0312195222
• ISBN13: 9780312195229
• Release Date: August 1998
• Publisher: St. Martin's Griffin
• Length: 304 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.9" x 5.9" x 8.9"

Customer Reviews

Outstanding augmentation for existing sales processes

I am a VP Sales for a technology firm and I only recently read this book. I was so impressed with the innovative material I flew to MN to meet the author! Despite what the negative reviewers have said, this book is NOT a sales manual. It IS a manual for obtaining access. It is an excellent precursor to an existing sales process, but the sales process already needs to be in place. The author uses the term "bolt-on" addition which is a very good visual depiction of how this tool should be used.Any good executive can tell you how difficult it is to be seen at the appropriate levels. More and more, callers and visitors are sloughed off to the next lower level, and if the caller doesn't have a compelling reason to stay at the executive level, they will invariably continue to be pushed down lower and lower until they are speaking with the lowliest of the non-decision makers, a "recommender." Horrors!Don't sell this book short. "Getting In" is a master treatise on how to develop and keep access at the C-level. I highly recommend it.

If you're our competitor, don't read this book

I've read "Visionary Selling" and "Selling to VITO" and while they're good books, they fail to provide what "The Power to Get In" offers: a systematic, methodical and proven approach to get in front of key executives within any organization. For years, we've been struggling with getting to the key stakeholder, often getting punted down the organizational chart. "The Power to Get In" changed all that by giving a detailed roadmap to get the attention - and interest - of A+++ prospects. If getting in at the top is crucial to your success, get this book.

The Power to get in

This book has changed my sales career. The ease and common sense, which is supplied, has provided me with an almost flawless method to getting into today's largest corporations. My success rate with the power letter is 95% Plus. I get calls back from SVP's who ask me when the best time for me to meet with them. I amaze my boss. He calls me and says, get us an appointment with XYZ company, and in a matter of days I have the appointment. This book is a must for any sales person that needs to gain access to key decision makers in today's e-mail and phone mail business environment. I will be presenting this selling style to over 600 sales people at our national sales meeting this January. If you want to see dramatic success in gaining access to the key decision-makers in today's largest organizations get this book. Buy Michael Boyland's Power to get in. And make it your new secret weapon.

A Sales System Unlike Any Other

This book was written for those who have serious problems with gaining access to others of special importance to them. Boylan offers a cohesive and comprehensive system to overcome all manner of barriers. He calls it The Circle of Leverage™ and explains it within six different sections entitled:What's Been Keeping You OutThe Circle of Leverage™ System: What It Is, What's Behind It, and How It WorksThe Circle of of Leverage™ System: The Ten Preparation StepsMaking Your Move: The Five Execution Steps of the Circle of Leverage™ SystemAdvanced MovesMastering the Circle of Leverage™ SystemObviously, this book can be very helpful to those in sales but if we expand our perspective to include other forms of persuasion, this book offers even greater value. For example, consider the potential relevance of the Circle of Leverage™ System to recruiting and hiring, M & A initiatives, competing with others in the same organization for its resources, use of customers as an extended sales force, use of "alumni" to locate talent, etc.The Circle of Leverage™ System is sound. Boylan's explanation of it is thorough and lucid. I recommend this book highly to anyone who is both willing and able to make a sustained commitment to applying these principles. What else will you need? Tenacity and patience.