The Power of Segmentation: How segmentation creates value

by John Story

The Power of Segmentation is a concise discussion, about the length of a textbook chapter. It was written to help you understand the process of segmenting markets and how that creates value. Effective segmentation may be the most powerful tool a brand has, when it comes to creating value. Without a segmentation plan, you can't design the right products, price your offerings effectively, select the right channel of distribution, or design effective...

• Format: Paperback
• Language: English
• ISBN: 1519678142
• ISBN13: 9781519678140
• Release Date: December 2015
• Publisher: CreateSpace Independent Publishing Platform
• Length: 36 Pages
• Weight: 0.23 lbs.
• Dimensions: 9.0" x 0.1" x 6.0"