The Power of Search. Search Engines as Key Marketing Parameters: A Systematic Literature Review

by Benjamin Chee

Research Paper (postgraduate) from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Mannheim, language: English, abstract: This paper examines the academic research that has been published during the past 20 years concerning search engine marketing. It classifies the most prominent papers and establishes a conceptual framework consisting of three broad...

• Format: Paperback
• Language: English
• ISBN: 3668965552
• ISBN13: 9783668965553
• Release Date: July 2019
• Publisher: Grin Verlag
• Length: 68 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"