The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions

by Mindy Weinstein

Drive revenue and grow your business by using the powerful concept of scarcity

Scarcity isn't just one of the key principles of influence, it's arguably the most powerful--invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece.

And yet, for all its power, scarcity is a principle...

• Format: Hardcover
• Language: English
• ISBN: 1264278233
• ISBN13: 9781264278237
• Release Date: November 2022
• Publisher: McGraw-Hill Companies
• Length: 240 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 6.3" x 9.2"