The Power of Sales Analytics

by Sally E LORIMER, Andris a Zoltners, Prabhakant Sinha, et al.

Written by over 20 thought leaders from ZS Associates, Inc., The Power of Sales Analytics shares strategic insights, pragmatic advice, and illustrative case studies and approaches for using analytics to support sales force decisions and drive results. The authors describe how leading companies have successfully used analytics to improve key sales force effectiveness drivers such as customer targeting, sales process design, sales force size and structure,...

• Format: Paperback
• Language: English
• ISBN: 0985343648
• ISBN13: 9780985343644
• Release Date: May 2015
• Publisher: Zs Associates, Inc.
• Length: 290 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"