The Power of Relationship Marketing: How to Keep Customers for Life

by Tony Cram

Relationship marketing should keep customers, increase sales and reduce costs. This guide provides an action plan for implementation including: creating loyalty; understanding customer needs; and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0273609076
• ISBN13: 9780273609070
• Release Date: November 1994
• Publisher: Pitman Publishing
• Length: 254 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 6.4" x 9.5"