The Power of Promotional Products: How to Motivate Prospects, Reward Performance and Create Targeted Promotions with Residual Value

by David Blaise

Book Overview

All the usual thinking about branding, recognition, good will and motivation is fine. But how about a more aggressive goal for your next promotional campaign? Make All Your Marketing and Advertising... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0974100315
• ISBN13: 9780974100319
• Release Date: December 2004
• Publisher: Blaise Drake & Co Inc
• Length: 100 Pages
• Weight: 0.36 lbs.

Customer Reviews

I'll pass this on to my clients!

Super Book that is complete and fulfilling to pass on to my clients (if anything, my larger clients). This will help my clients understand really what all I do for them to do such complete and accurate work for them.

A One of a Kind Book!

There's nothing on the market like this book. As a Promotional Products Advisor for over eleven years, I have always wished for a way to teach my clients about the power of promotional products. My wish has been granted. The book is quick and easy to read yet authoritative and practical. It's a must read for every Promotional Products Advisor, but, more importantly, must be read by every business owner and corporate executive to learn how to take full advantage of the marketing value of promotional products. Don't buy one copy of this book...buy ten and get them into the hands of marketing decision makers as soon as possible.

Great Book, Changed my thinking about selling promo products

This is a great book. I just wish it wasn't so short. It has changed my thinking about how I sell promotional products. If you do not read this book and we both compete for the same client, I believe I will have an edge on you.

Salesmanship in Print!

At last! A promotional marketing reference book written for the end user. This A-Z educational guide on the value of promotional marketing is concise and an easy read. A great leave behind for clients and a primer for newcomers in the promotional marketing industry.

The Power of Promotional Products

WOW! David Blaise has done it again! This is the Only book you'll need for your buyers of promotional products and corporate apparel. Everything a savvy buyer needs to know is in this easy to read, easy to understand book. This book backs up all of the things we promotional counselors have known for years but never quite knew how to explain correctly. Buy it now!