The Power of Licensing: Harnessing Brand Equity: Harnessing Brand Equity

by Michael Stone

Book Overview

Although licensing itself is an old tactic, organizations are implementing licensing brand extension strategies today in a much more comprehensive and brand-oriented manner. Major organizations such... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1641051647
• Release Date: October 2018
• Publisher: American Bar Association
• Length: 374 Pages
• Weight: 1.65 lbs.
• Dimensions: 9.4" x 1.3" x 6.3"