The Power of Experiments: Decision Making in a Data-Driven World

by Michael Luca, Max H. Bazerman, Max H Bazerman, et al.

Book Overview

How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world--an excellent primer on experimental and behavioral economics

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different...

• Format: Hardcover
• Language: English
• ISBN: 0262043874
• ISBN13: 9780262043878
• Release Date: March 2020
• Publisher: MIT Press
• Length: 232 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.0" x 6.2" x 9.1"