The Power of Corporate Communication: Crafting the Voice and Image of Your Business

by Janis Forman and Paul A. Argenti

Book Overview

Strategies for clear communication in today's muddled corporate environment

Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged­­and a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations...

• Format: Hardcover
• Language: English
• ISBN: 0071379495
• ISBN13: 9780071379496
• Release Date: June 2002
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.1" x 6.2" x 9.3"

Customer Reviews

excellent

This book can be termed as the bible for people who study the corporate communication and importance of public relations in the corporate world. The book also provides insights regarding reputation management by companies with live examples. a great one

valuable and useful book

The strategic importance of corporate communication has been identified by most companies, but the realization and implementation is often lagging behind. Argenti and Forman provide professionals as well as academics with an excellent manual on all aspects of corporate communication. Especially the integration of the different functions like e.g. Investor Relations and Government Relations show the authors' profound knowledge and experience in this field.

valuable and useful book

the strategic importance of corporate communications has been identified by most companies, but the realization and implementation is often lagging behind. Argenti and Forman provide professionals as well as academics with an excellent and useful manual on theoretical and practical aspects of corporate communications. Especially the integration of all different communication functions, like Investor Relations and Government Relations shows the authors' profound knowledge and understanding of the topic.

Refreshingly Accessible

Although it may seem a matter of common sense that communication is essential for success in business (as well as in our everyday lives), anyone can give you examples of communications SNAFUs right in his or her own workplace. Argenti and Forman present information and insight from which anyone in a management position will benefit. In a conversational tone, these experts masterfully use real world cases to make their points clear. For anyone looking to improve communication within your own workplace or company, this book is for you.

On the money

Argenti and Forman have written an outstanding book on how companies can use communications as an essential part of business strategy. The authors have researched the book impressively, suggesting numerous examples for the ideas they present. As such, it is practical, yet still grounded in some core ideas on how people communicate, persuade others, and manage PR for strategic ends.I am not a PR professional, but it is easy to see how people can use this book. Argenti and Forman's ideas on reputation, image management, and branding are valuable for managers in marketing, corporate communications, and investor relations. Their ideas on integrating communications with strategy will be useful for anyone running a business who has been too busy to think about how outsiders actually perceive their companies. Reading the book in light of the almost daily barrage of reputation and communications challenges leaders and companies face - think Trent Lott - just brings home how useful their ideas can be.