The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

by Helio Fred Garcia

Book Overview

Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication -- and...

• Format: Hardcover
• Language: English
• ISBN: 013288884X
• ISBN13: 9780132888844
• Release Date: January 2012
• Publisher: Pearson FT Press
• Length: 295 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.2" x 6.0" x 9.1"