The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits

by Venkat Ramaswamy, Francis J. Gouillart, Francis Gouillart

Book Overview

Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prod­uct lines such as Sunsilk shampoo and revitalized growth. Nike achieved...

• Format: Hardcover
• Language: English
• ISBN: 1439181047
• ISBN13: 9781439181041
• Release Date: October 2010
• Publisher: Free Press
• Length: 276 Pages
• Weight: 0.05 lbs.
• Dimensions: 1.0" x 6.4" x 9.1"