The Power of Business Rapport: Use Nlp Technology to Make More Money, Sell Yourself and Your Product, and Move Ahead in Business

by Michael Brooks

Book Overview

From the bestselling author of Instant Rapport, a practical look at the business application of rapport technology and how it can work for you.

• Format: Hardcover
• Language: English
• ISBN: 0060163836
• ISBN13: 9780060163839
• Release Date: January 1991
• Publisher: HarperCollins Publishers
• Length: 207 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.1" x 6.4" x 9.5"

Customer Reviews

The Best

This is the best book I've found on using NLP in the workplace. It is especially great for sales people. While the book is old, I still recommend it at my seminars. Ed Rigsbee, CSP, author "Developing Strategic Alliances"

a GEM, must have book

This book explains NLP, in very simple terms, and it could be used in a lot more fields than what is mentioned in the title, for one you can use with the family and children and get superior results as well, use it when you are buying as well. if you have teenagers, they should read it too, it will do them a lot of good.

The most powerful sales book on the market.

I am glad this book is so seldom read.As a sales manager and professional of 14 years, I regard this as the most potent, career-changing, powerful book on the sales process (interpersonal relationships?) ever produced.I have recommended this book to my sales people if not utilized for themselves then, for no other reason, to protect themselves from manipulation and control techniques in the marketplace.This book unveils the secrets of NLP (neuro linguisitc programming) and reveals secrets to establish instant bonding and rapport with others, imbed emotional "anchors" in others, and to control other people in subtle and not-so-subtle ways.In the wrong hands, I can see these techniques as being devastating and used for evil. In any salesperson's hands who executes the techniques and learns the methods, it will jump start his/her career or send a sucessful one into overdrive. Handle with care and ethics.

Have You Ever Wondered Why Someone Has What You Don't?

Reading this book, I have gained knowledge in how to connect with people. I have also learned how to read them, even if they don't know what I am doing. And it is one of my most favorite hobbies.As human beings, we are constantly interacting with others. And it is up to us to decide what is going on, and how we can influence our experiences.This is not about abandoning who you are. This book is your chance to enhance who you are. You will learn how someone's breathing, their eye directions, and their gestures tell you more than their words. You will have the opportunity to step into their shoes -- see, feel, and hear their experiences, so that you connect with them, on an appropriate level.As for selling, be that a product, a service, or an idea, when you relate to the person you are trying to sell to, you sell yourself, your idea, your services, and your product.Everyone does this some time in their lives. We all have a method to change another's desires to fit our own. This book will help you to do this more often, and on a deeper level.And if you can't find this book, read "Instant Rapport," which focuses upon relationship communication.

A brilliant book from a brilliant neuropsychologist

This book should be mandatory reading for MBAs. It's brilliant in that it takes a complex subject and makes it easy to understand. And the technology is incredible. I highly reccommend this book for those in business, management, and for those who sell.