The Portable MBA in Economics

by John J. McAuley and Philip K.Y. Young

Book Overview

Economics should play a crucial role in every business decision, yet many business people do not have a firm grasp of the concepts or fully understand how economics relates to the business decision at hand. This study offers a crisp overview of economic concepts along with case studies that demonstrate exactly how to apply economics to everyday business decisions and forecasting. From analyzing the demand for a product to sliding economies of scale, these applied lessons in economics round off with a major glossary of terms used by economists and business people.

• Format: Paperback
• Language: English
• ISBN: 0471595268
• ISBN13: 9780471595267
• Release Date: April 1994
• Publisher: Wiley
• Length: 304 Pages
• Weight: 2.30 lbs.
• Dimensions: 0.7" x 7.9" x 9.2"

Customer Reviews

Not the Dismal Science

Certainly, one of the better books in the Portable MBA series. Each chapter offer useful insights applicable to understanding the competitive environment and the factors that influence that environment. The book was easy to comprehend for the non-economist.

Good, clear intro to economics and its applications

I thought this was a very good book. It was easy to read, relevant and included applications of economics, some of which have already helped me in the stock market. It included examples and numerical data/graphs, where necessary. Note that besides basic college and HS courses (years ago), I have no background in economics; someone with a more extensive background in economics may have thought differently of this book, as this is definitely an intro. to economics. My only complaint is the book could have been longer, as I've noticed most of the other books in the "Portable MBA" series are significantly longer.