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Hardcover The Portable MBA Book

ISBN: 0471180939

ISBN13: 9780471180937

The Portable MBA

Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg, and S. Venkataraman The ultimate guide to modern business For over ten years, business leaders have... This description may be from another edition of this product.

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Format: Hardcover

Condition: Very Good

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Customer Reviews

5 ratings

Portable MBA Libraries

I love the entire collection of MBA books; they are easy to read and full of detailed information that would cost thousands to learn in school.

Great book a must for every young manager or executive.

During the tech boom in 2000 I snared a job with a Fortune 500 technology company. I was bright but as a history major my business knowledge was limited to what I had in econ 101 and CNN MoneyWatch. Needless to say I needed some help. Boom this book was recommended and I went from lost to in command in a matter of months. Written by the professors at UVA's highly regarded Darden School of Business this book covers all aspects of an MBA from Marketing to finance and then some. For all you who want to be a VP someday I hardily endorse this book.

Portable MBA is a real winner!

This book gives the reader a comprehensive overview of the most modern and up-to-date concepts of business management. I've never taken any management courses in college (in fact I'm a high school dropout)but, this book helped me to be able to communicate with top management and speak the language of business. I recommend it highly.

Excellent coverage of the basic concepts of an MBA course

The book is outstanding and different from the pack of MBA texts, because the authors do not limit themselves to repeat classic concepts. On the contrary, they bring up challenging concepts in accordance with the dynamic of today's globalized business environment.

Outstanding management insights from teachers at leading MBA

What a pleasant and useful read! The Portable MBA goes to the heart of management issues facing the fast-rising manager in search of well thought out responses. From marketing and finance to macro economics, this book provides articulate concepts, cogent lessons, and pragmatic "how to's" for managers today. Written by faculty from an elite MBA program (The Darden School), this book provides the best of classroom insights. Looking for a short but powerful guide to management in the fast changing world we face? Then read this book!
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