The Photographer's Guide to Marketing and Self-Promotion

by Maria Piscopo

Book Overview

Veteran photographer's rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 089879286X
• ISBN13: 9780898792867
• Release Date: May 1988
• Publisher: Writer's Digest Books
• Length: 122 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.5" x 8.0" x 9.9"

Customer Reviews

Best photography marketing book I've ever read.

I really like this book a lot, and would recommend it to ANYone who is interested in learning more about photography marketing; more specifically, the different types of marketing. It's written by a marketing specialist who works with photographers on marketing their own businesses. As a result, the book doesn't have many pictures, or a very interesting layout, but then again, it is a marketing book. I liked the testimonials given by professional photographers. They were very pertinent to the information provided, and gave the book more depth and application to real-life situations. I would like this book a bit better if I were more interested in marketing, or if it made marketing sound a little more fun. It also wouldn't have hurt to add more photographs and color to the book. I'm a visual learner, and I think that may have helped me.

Good Quality book, easy to read and understand

Even a novice with only a little bit of understanding of how the marketing and business aspects of life work, will find this book easy to understand. Its stragit forward approach with real life examples and situations makes me understand it and look back on the information for later. The price of the book with the photographers market 2005 book makes it a deal!

Useful and sound guidance to help you go Pro!

This book offers sound practical advice that will help you take your business to the next level. Sure... you may be a great photographer, but effective marketing will get your work in front of the right people. This book will help you achieve this goal. I occasionally re-read it and it's invaluable.

Practical, Sane Advice

If you are committed to making photography your life's work, this book is essential. Maria knows how to get your work noticed and sold. There are a great number of gifted photographers who abandon the work because of seeming lack of success. Maria shows you, in clear, straightforward terms, how to organizae your approach and make clients rave about your insights. If you want to get the best advice from someone who knows what she's doing, read this book.

A business tool for the professional photographer

If you are new in the photography business or you are looking to overhaul your marketing strategies, Maria Piscope book "the guide to marketing and self promotion" will help. In todays rapid change of the photography business good self promotion is the key. Maria Piscope leads your from the basic to the more advanced marketing strategies of the industry. A must read for the beginner as well as the established photographer. The modern artist has to be a good business person this book will be a good start.