The Phenomenon of Political Marketing

by Nicholas Jackson O'Shaughnessy

This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

• Format: Paperback
• Language: English
• ISBN: 1349103543
• ISBN13: 9781349103546
• Release Date: January 1990
• Publisher: Palgrave MacMillan
• Length: 286 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"