The Persuasive Power of Campaign Advertising

by Travis N. Ridout and Michael M. Franz

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The...

• Format: Paperback
• Language: English
• ISBN: 1439903336
• ISBN13: 9781439903339
• Release Date: March 2011
• Publisher: Temple University Press
• Length: 200 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.7" x 5.4" x 8.1"