The Persuasive Power of Campaign Advertising

by Travis N. Ridout and Michael M. Franz

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1439903336
• ISBN13: 9781439903339
• Release Date: March 2011
• Publisher: Temple University Press
• Length: 200 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.7" x 5.4" x 8.1"