Psychology of Gift-Giving

by Bernd Stauss

Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother's Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always...

• Format: Paperback
• Language: English
• ISBN: 3662663929
• ISBN13: 9783662663929
• Release Date: January 2023
• Publisher: Springer
• Length: 180 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.4" x 5.0" x 8.0"