The people's choice;: How the voter makes up his mind in a presidential campaign,

by Paul F. Lazarsfeld

Book Overview

The People's Choice is a landmark psychological and statistical study of American voters during the 1940 and 1944 presidential elections, originally published in 1948. Amid a burgeoning interest in... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: B0007ECQWO
• Release Date: January 1948
• Publisher: Columbia Univ. Press
• Length: 178 Pages
• Weight: 0.90 lbs.