People's Car: A Global History of the Volkswagen Beetle

by Bernhard Rieger

Book Overview

At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile--the Volkswagen Beetle--was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became...

• Format: Hardcover
• Language: English
• ISBN: 0674050916
• ISBN13: 9780674050914
• Release Date: April 2013
• Publisher: Harvard University Press
• Length: 416 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.6" x 5.7" x 8.3"