The People Look at Radio

by Paul F. Lazersfeld, Harry Field, Paul Felix Lazarsfeld

Book Overview

This is the first entirely scientific and factual analysis of the radio industry. It is an illuminating book--a book that not only shows what the people think of radio but points out the dangers to radio inherent in a complacent acceptance of favorable questionnaire results.

Originally published in 1946.

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• Format: Paperback
• Language: English
• ISBN: 0807878979
• ISBN13: 9780807878972
• Release Date: December 1941
• Publisher: University of North Carolina Press
• Length: 168 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.5" x 5.4" x 8.3"