The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business from Idea to Iconic Brand: From Fantasy to Fortune - Lessons on Taking Any Bu

by Ilana Edelstein

Book Overview

The never-before-told story of Patr n Tequila--the brand that revolutionized an industry

How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico

The Patr n Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patr n's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patr n single-handedly transformed the...

• Format: Hardcover
• Language: English
• ISBN: 0071817646
• ISBN13: 9780071817646
• Release Date: April 2013
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 1.16 lbs.
• Dimensions: 1.0" x 6.1" x 9.0"