The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

by Geno Church, Robbin Phillips, Greg Cordell, et al.

Book Overview

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.

If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.

The author's mash-up of the latest in wonky academic research with practical, real-world stories...

• Format: Hardcover
• Language: English
• ISBN: 111853333X
• ISBN13: 9781118533338
• Release Date: August 2013
• Publisher: Wiley
• Length: 224 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.9" x 5.9" x 8.5"