The Paradise Program: Travels Through Muzak, Hilton, Coca-Cola, Texaco, Walt Disney, and Other World Empires

by Anthony Haden-Guest

From the Introduction:The emblem of the Walt Disney World, that ample terrain if the Florida scrublands, portrays the planet Earth with Mickey Mouse ears. A telling enough device, and I had thought of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0688002145
• ISBN13: 9780688002145
• Release Date: January 1973
• Publisher: William Morrow & Company
• Length: 310 Pages

Customer Reviews

Humerous take on American companies

This 1973 book is an examination of how different businesses work. The author gets himself invited into different companies to observe how they function, but has his own humerous take on what he observes. No big company is safe from his comedic skewering, as he exposes the ironies of how they view themselves and their role in the world. Texaco, Coca Cola, Disney, Hilton and others get the treatment. I originally bought this book on a recommendation for the chapter on Walt Disney WED Imagineering, but enjoyed the rest of the book.