Oxford Handbook of Pricing Management

by Robert L. Phillips Jr. and Robert Phillips

Book Overview

This text is a reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.

• Format: Paperback
• Language: English
• ISBN: 0198714815
• ISBN13: 9780198714811
• Release Date: August 2014
• Publisher: OUP Oxford
• Length: 978 Pages
• Weight: 3.65 lbs.
• Dimensions: 2.0" x 6.7" x 9.6"