The Oxford Handbook of Innovation Management

by David M. Gann, Nelson Phillips, Nelson X. Phillips, et al.

Book Overview

The Oxford Handbook of Innovation Management offers a comprehensive and timely analysis of the nature and importance of innovation and the strategies and practices that can be used to improve organizational benefits from innovation. Innovation is centrally important for business and national competitiveness, and for the quality and standard of living around the world, but it does not happen by itself. For innovation to succeed, it needs to be properly...

• Format: Paperback
• Language: English
• ISBN: 0198746490
• ISBN13: 9780198746492
• Release Date: June 2015
• Publisher: Oxford University Press
• Length: 720 Pages
• Weight: 2.80 lbs.
• Dimensions: 1.6" x 6.5" x 9.5"