The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Real-Time Brand

by Taulbee Jackson, Erik Deckers, Richard Mann, et al.

Book Overview

"The Petraeus Doctrine for the 21st Century Marketer" The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1480801194
• ISBN13: 9781480801196
• Release Date: July 2013
• Publisher: Archway Publishing
• Length: 236 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"