The Other Side of Innovation: Solving the Execution Challenge

by Chris Trimble and Vijay Govindarajan

Book Overview

Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them--turning ideas into actual breakthrough products, services, and process improvements. That's because "ideating" is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere. In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble...

• Format: Hardcover
• Language: English
• ISBN: 1422166961
• ISBN13: 9781422166963
• Release Date: September 2010
• Publisher: Harvard Business Review Press
• Length: 240 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.9" x 6.5" x 9.5"