The Organisation of Integrated Product Development

by Victor Paashuis

Book Overview

In todays industries, New Product Development (NPD) is often the focal point of competition. Companies that are able effectively to develop, produce and introduce new products are the key competitors in markets where variety and time-to-market play an increasingly important role. This examination into the organisation of Integrated Product Development aims to answer the question: Which integration mechanisms lead to effective co-ordination and overlap...

• Format: Paperback
• Language: English
• ISBN: 1849969981
• ISBN13: 9781849969987
• Release Date: October 2010
• Publisher: Springer
• Length: 266 Pages
• Weight: 0.87 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"