The Organic Profit: Rodale and the Making of Marketplace Environmentalism

by Andrew N. Case

Book Overview

Where did the curious idea of buying one's way to sustainability come from? In no small part, the answer lies in the story of entrepreneurial health reformer J. I. Rodale, his son Robert Rodale, and their company, the Rodale Press. These early advocates of organic gardening cultivated a niche for natural health products in the 1950s, organized the emerging marketplace for organic foods in the 1960s, and in the process published an endless supply...

• Format: Paperback
• Language: English
• ISBN: 0295745010
• ISBN13: 9780295745015
• Release Date: February 2018
• Publisher: University of Washington Press
• Length: 296 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 5.8" x 8.7"