The Opt-Out Effect: Marketing Strategies That Empower Consumers and Win Customer-Driven Brand Loyalty

by Gerald E. Smith and Jeff E Nicholson

&>The Opt-Out Effect shows you how. Marketing thought leader Gerald Smith brings together new research data, powerful strategies, and indispensable tools for implementing customer-centric brand management that supports today's customers and earns their loyalty. You'll master new digital brand management best practices hands-on, via realistic exercises and well-tested worksheets and templates you can use in your own environment. Smith grounds his recommendations...

• Format: Hardcover
• Language: English
• ISBN: 0134191501
• ISBN13: 9780134191508
• Release Date: January 1
• Publisher: Pearson FT Press
• Length: 272 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.4" x 9.2"