The One-Page Proposal: How to Get Your Business Pitch Onto One Persuasive Page

by 패트릭 G. 라일리 and Patrick G. Riley

Book Overview

As clear, concise, and concrete as its subject, Patrick Riley's The One-Page Proposal promises to be the definitive business guide to getting your best ideas fully understood in the least amount of time. Today more than ever, business decisions are made on the fly first impressions can make all the difference. Now, in the first book of its kind, successful entrepreneur Patrick Riley shows you how to boil all the elements of your business proposal...

• Format: Paperback
• Language: English
• ISBN: 0060988606
• ISBN13: 9780060988609
• Release Date: September 2002
• Publisher: HarperBusiness
• Length: 120 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.3" x 8.4" x 10.8"

Customer Reviews

Professional Proposals in One Concise Page!

Well, I'm done writing 10-15 page proposals that are just glanced thru. The One-Page Proposal provides a methodology to concisely present your complete proposal on one page. It saves you time in the proposal process and provides your potential client with a very focused proposal. I rate this one a winner and am now using this exclusively for client proposals. It works and it saves time!

From Adnan Khashoggi to Judith Regan - quite a tale in 122 pages!

Like a previous reviewer, I did the 'Better Together' promotion which paired Patrick Riley's "One-Page Proposal" with Tom Sant's book. How good is Riley's book? Five pages into it, I literally pitched Sant's book. Nothing against Mr. Sant's work. I was just so smitten with Riley's approach and take on things that I didn't want a competing model to diminish the clarity of it. I have to say, Riley crafts a real "you had me at hello" moment with a riveting opening tale of how he first was introduced to the method: by none other than Adnan Khashoggi. That's what gives the method its credibility. You have to imagine a guy like Khashoggi getting bombarded with proposals, most of them long, overwrought, wordsmithed to death and - more often than not - completely ignored by their target. Khashoggi's message? "You want to get my attention, here's how." Riley ends the book by showing you the one-page proposal sent to Judith Regan about writing a book for her publishing house, i.e., the book that you're holding in your hands. It goes without saying: the Regan pitch was another successful proposal. So, this is more than just another boring how-to business cookbook. Any work that manages to weave together Adnan Khashoggi with Judith Regan definitely has my attention. Patrick Riley deserves your attention, too. His book is worth your time and money.

Learning when best to use a one-page proposal

I did the "Better Together" promotion and I have to say it was worth it. When you partner this book with Sant's book, you really get a nice blend of complexity and simplicity in delivery. This book is an easy read and lays out clearly why and when to use a one-page proposal. The difference between this book and Sant's is that Sant's is about how to develop a proposal from a potential client requirement that needs you to do some work for them. Riley's book is more for if you want to propose something to someone that isn't soliciting the help. Like if you felt an unused portion of land near your house would make a nice park. Then buy this book to learn how to pitch your local government and make that project happen. It's not that you couldn't use a one-page proposal for a potential client that solicits a bid from you, but I found the one-pager to be more beneficial for pitching ideas to people within my company and to potential clients that I had an idea for but they didn't come looking for my help. I recommend this book, but overall recommend buying it with the Sant book because the two together have given me a confidence to write proposals that I couldn't have imagined and business hasn't been better.

This Is Genius!

Ultra successful entrepreneur and business leader, Patrick Riley, has carved out a masterpiece with this book. He's also done what true geniuses have a knack for doing; he's taken the complicated and made it simple."The One-Page Proposal" is NOT just for sales and business people, but let's start there.How many of us have, at one time or another, submitted proposals (solicited and/or unsolicited) that were written out over numerous pages, complete with graphics and all the bells and whistles, and thought, "Wow - this has got to impress my prospect", only to find out we didn't even make the first cut?I know many sales and business people who now cringe at the thought of even being asked to submit a proposal because, quite frankly, they know they are going to spend hours and hours writing it, and then not even have it seriously considered.This is where Patrick Riley comes in.He will show you how to "craft" - and I do mean craft - a one-page proposal which is incredibly persuasive. Never again will sales and business people who read this book be trapped into writing long, mind-bending proposals that don't get read (and, the author, early in the book, explains why it is that so many of these types of proposals never do get read) and, instead, will be the person who stands out above the crowd.But, as Mr. Riley advises us; don't confuse briefness with a lack of preparation. He lays out a game plan for research and preparation. The more you know in advance, the easier it is for your one-page proposal to be a winner.As alluded to earlier, this book is not just for the salesperson asked to submit proposals, or for the business person trying to find a financial backer. It's for anyone and everyone!What a valuable gift to give to your children looking to find a job. They will have the "unfair advantage" in their job search. It will be difficult for anyone to compete with their one-page job proposal (please do not confuse it with a resume; it's an entirely different "animal").The person starting low on the totem pole in their company can utilize the one-page proposal to submit their ideas and begin the process of advancement through adding value."The One-Page Proposal" is a complete communication tool. It is benefits-oriented (the "other person's" benefits, which is what is important) and self-clarifying.I was glued to practically every page of this book By the way, one terrific thing he (or the publisher) decided to do is to format it giant-sized in shape, while only 100 pages in length. This makes it very easy to read, and with lots of room for highlighting and note-taking, of which I know I did plenty. And, the examples of actual one-page proposals in the back are excellent, and very duplicable."The One-Page Proposal" will occupy a space right near my computer, as I'll refer to it continually throughout the rest of my business career. Meanwhile, I'll most likely by a lot of them to give as gifts.This book, plain and simply, is a winner!

I instantly recommended it to my clients and my friends

Although it's a fast read, the One-Page Proposal is a breath of fresh air offering a new perspective on a topic others have written about in "predictable" ways. I was so excited when I discovered this that I immediately e-mailed 20 of my friends and told them to immediately order it, and I've recommended it to all of my clients. The One-Page Proposal gave me a totally new perspective on of my least favorite tasks. It showed me how wrong my previous approach to preparing proposals had been. It showed me how to build my proposal around what my client really wanted, rather than what I wanted to sell. Chapter 4, "The Road Map--Putting It All Together," presents the new model of the proposal with easy-to-follow clarity. You'll learn how to spend your time planning your proposal, identifying your prospect's needs, and making it easy for them to say yes. Excerpts and annotated samples drive each lesson home. This is not a superficial, "formula" book. It doesn't do the work for you. Rather, it teaches you how to do the work better and more efficiently. It will change the way you think about and prepare future proposals. You'll soon be preparing more proposals in less time--and enjoying the resulting additional profits. You'll learn that proposals are not sales "closers," but can be "door-openers" to new opportunities. I've consulted with hundreds of clients and written 37 books with a total circulation of 1.6 million copies--and I'm erasing my old proposal template and have turned into a Patrick Riley One-Page convert.