The One Hour China Consumer Book: Five Short Stories That Explain the Brutal Fight for One Billion Consumers

by Jeffrey Towson and Jonathan Woetzel

Following the success of their best-selling One Hour China Book, Peking University Professors Jonathan Woetzel and Jeffrey Towson are back to explain the rise of Chinese consumers.In this one hour "speed read", the authors argue:1) China is now the world's most complicated consumer market. The complexity of Chinese consumers is increasing exponentially with wealth.2) The importance of China's rising consumers is matched only by the brutality of the...

• Format: Paperback
• Language: English
• ISBN: 099144504X
• ISBN13: 9780991445042
• Release Date: May 2015
• Publisher: Jeffrey Towson
• Length: 250 Pages
• Weight: 0.65 lbs.
• Dimensions: 7.8" x 0.6" x 5.1"