The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everyw10 Rules for Digital Marketing Success in an Anytime, Ever

by Rick Mathieson

Book Overview

Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814415725
• ISBN13: 9780814415726
• Release Date: January 2010
• Publisher: Amacom
• Length: 304 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.1" x 6.4" x 9.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher