The Olympic Games Effect: How Sports Marketing Builds Strong Brands

by John Davis and John A. Davis

Book Overview

The Olympics are the quintessential athletic competition. But beyond athletics lies a network of investment, organization, and case studies in leadership. For sponsors, a key byproduct of these networks is a strong brand halo--the focus of John Davis' interesting new book. Davis brings a keen academic and business eye to the brand halo associated with the competition. And this book will be an important resource and practical guide for firms in evaluating...

• Format: Hardcover
• Language: English
• ISBN: 0470823666
• ISBN13: 9780470823668
• Release Date: December 2008
• Publisher: John Wiley & Sons
• Length: 350 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.4" x 6.6" x 9.2"

Customer Reviews

A Must Read for All Marketers

Using the Olympics as a backdrop, this book is a tremendous read for marketers of all types. From guerilla marketing tactics to big-company branding efforts, Davis covers it all. The book belongs on the shelf of any marketing professional, but not just to sit there. It will be used and referenced for years to come.

Branding at it's best

Even though they are removing baseball from the Olympics, John Davis' new book hits it out of the park. As only John can, he uses interesting and entertaining vignettes to illustrate his points about the brand halo. More importantly John provides a complete list of guidelines to help other companies understand the potential of Olympic sponsorship. Making this must read for anyone involved in developing a top global brand.