The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

by Timothy R. Pearson

Book Overview

The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace "A must-read for any business leader or marketer. It explains how brands must be true... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071788220
• ISBN13: 9780071788229
• Release Date: July 2011
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 5.9" x 8.9"