The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

by Timothy R. Pearson

Book Overview

The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace "A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world." --Robert Hanson, President, Global Levi''s? Brand, Levis Strauss & Co. "Pearson makes the clearest statement yet about the...

• Format: Paperback
• Language: English
• ISBN: 0071788220
• ISBN13: 9780071788229
• Release Date: July 2011
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 5.9" x 8.9"