The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

by Timothy Pearson

Book Overview

6 strategic principles for reinventing your products, your services--and your company's future

The digital age has completely transformed business--and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced--which may be why Chief Marketing Officers often don't get a seat at the table. In order to have...

• Format: Hardcover
• Language: English
• ISBN: 0071762558
• ISBN13: 9780071762557
• Release Date: April 2011
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 1.11 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"