The Official CIM Coursebook: Strategic Marketing Decisions 2008-2009

by Isobel Doole and Robin Lowe

Book Overview

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'Professor Keith...

• Format: Paperback
• Language: English
• ISBN: 0750689722
• ISBN13: 9780750689724
• Release Date: July 2008
• Publisher: Routledge
• Length: 252 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.6" x 7.4" x 9.5"