The Objects of Affection: Semiotics and Consumer Culture

by Arthur Asa Berger

Book Overview

In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and...

• Format: Paperback
• Language: English
• ISBN: 0230103731
• ISBN13: 9780230103733
• Release Date: August 2010
• Publisher: Palgrave MacMillan
• Length: 198 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.6" x 5.4" x 8.1"