The Obama Victory: How Media, Money, and Message Shaped the 2008 Election

by Kathleen Hall Jamieson, Bruce W. Hardy, Kate Kenski

Book Overview

Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics?

In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well...

• Format: Paperback
• Language: English
• ISBN: 0195399560
• ISBN13: 9780195399561
• Release Date: July 2010
• Publisher: Oxford University Press
• Length: 392 Pages
• Weight: 0.88 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"