THE NO-BEACH, NO-ZONE, NO-NONSENSE WEIGHT-LOSS PLAN is based entirely on: * an analysis of scientific studies, so that it is fact-based * research on successful dieters that shows how they got the weight off and kept it off * diet and exercise strategies that can be done at home What is currently on the market: a lot of diet and weight loss books with gimmicks and a lot of fluff, but very few theories that are supported by randomized controlled trials...