The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th Edition

by Jean-Noël Kapferer

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Managemen t is simply the reference source for senior strategists, positioning... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749450851
• ISBN13: 9780749450854
• Release Date: March 2008
• Publisher: Kogan Page
• Length: 576 Pages
• Weight: 2.95 lbs.
• Dimensions: 1.5" x 7.4" x 9.7"