The New Rules of Marketing: How to Use One-To-One Relationship Marketing to Be the Leader in Your Industry

by Frederick Newell

Aiming to uncover the secrets of communicating with the 21st century customer, this text shows readers: why customer knowledge will be the key to business success and survival in the future; which... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0786312289
• ISBN13: 9780786312283
• Release Date: May 1997
• Publisher: McGraw-Hill Companies
• Length: 315 Pages
• Weight: 2.25 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"

Customer Reviews

Reply to "West Coast Reader" 10/13

You are right on target. The book was written three years ago and did not cover any of the now important Internet opportunities for CRM.The purpose of the new book, loyalty.com Customer Relationship Management in the New Era of Internet MArketing is to serve the needs of folks like this West Coast reader who want to learn more about conducting e-dialog.

Answer to "West Coast Reader," October 13, 1999

You are right on target. The book is now three years old. It was a book of basics about database marketing and did not include any of the now important Internet opportunities.That is exactly why I have written loyalty.com Customer Relationship Management in the New Era of Internet Marketing, to answer this reader's need. It will be published in January.

Content well developed with a good topic range.

This is an excellent book for those companies moving to the Integrated Marketing & One To One paradigm. Newell has laid the foundation for planning. Wish I had written it!

How to Book for Database Marketing

Great nuts and bolts on what you should be mining from your data... but the best part is the reminders that you should set up a customer driven system... the whole company needs to revolve around it. Not up to date on the web... but covers its subject.