The New Rules of Consumer Privacy: Building Loyalty with Connected Consumers in the Age of Face Recognition and AI

by Peter Trepp

To survive in today's fast-changing landscape, companies need to balance consumers' often-competing desire for privacy, security and convenience. In The New Rules of Consumer Privacy , FaceFirst CEO Peter Trepp establishes the new paradigm for the privacy contract between consumers and organizations that balances these three vital concerns. Included: -The Five Privacy Principles every company must adhere to -The new rules of responsible data handling, according to leading academics and visionaries -How technology adoption has forever changed our expectations of privacy -How to deliver security, privacy and convenience at the same time -Why transparency matters to brand loyalty -The global legislative landscape -The future of AI The New Rules of Consumer Privacy is essential for executives, entrepreneurs, product managers and anyone interested in privacy and the consumer experience.

• Format: Paperback
• Language: English
• ISBN: 1728827361
• ISBN13: 9781728827360
• Release Date: October 2018
• Publisher: Independently published
• Length: 208 Pages
• Weight: 0.73 lbs.
• Dimensions: 8.5" x 0.5" x 5.5"