The New Role of Regional Management

by Björn Ambos and Bodo B. Schlegelmilch

Book Overview

Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.

• Format: Paperback
• Language: English
• ISBN: 1349359750
• ISBN13: 9781349359752
• Release Date: December 2009
• Publisher: Palgrave MacMillan
• Length: 301 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"