The New PR Toolkit: Strategies for Successful Media Relations

by Deirdre Breakenridge and Thomas J. DeLoughry

The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130090255
• ISBN13: 9780130090256
• Release Date: January 2003
• Publisher: FT Press
• Length: 272 Pages
• Weight: 1.42 lbs.
• Dimensions: 0.6" x 6.1" x 9.3"